Every logistics option is a trade between cost, speed and control. Sea freight gives up speed. Air cargo gives up control. A charter gives up cost. An on board courier is the only option that keeps speed and control and pays for them with the price of a passenger ticket, which is why it exists at all.
The other thing being bought is answerability. When a customs officer has a question about a shipment, the shipment cannot answer, so it waits for someone who can. When the question is asked of a courier standing at the counter with the invoice in their hand, it is answered immediately. That is not a marketing claim; it is the entire operational advantage compressed into one sentence.
The economics are less strange than they look. A courier assignment costs roughly what a business-class ticket costs, plus a fee and the ground work at each end. Set against a stopped production line, a grounded aircraft, an expiring clinical sample or a tender that closes at noon, that number stops being the interesting part of the conversation very quickly.
For Georgia specifically, that means the useful conversation is not “how much” but “what exactly is in the box, and when does it have to be in whose hands”. Answer those two and everything else, the routing, the carrier, the airport, the paperwork, the price, follows in under an hour.
