It is worth being precise about what an on board courier is, because the phrase gets used for three different products. It is not a faster parcel service, it is not a premium express label, and it is not a charter. It is a person who buys a seat on a scheduled flight and carries your consignment in the cabin, in their own custody, from the moment they collect it to the moment somebody signs for it.
What clients are actually buying is the removal of every handover. In a normal air freight movement a consignment changes hands seven or eight times: shipper, forwarder, handling agent, ramp, aircraft, ramp, break-bulk, broker, delivery agent. Each handover is a queue and each queue is where hours disappear. A courier reduces that number to one, collection, and one more, delivery.
The economics are less strange than they look. A courier assignment costs roughly what a business-class ticket costs, plus a fee and the ground work at each end. Set against a stopped production line, a grounded aircraft, an expiring clinical sample or a tender that closes at noon, that number stops being the interesting part of the conversation very quickly.
What that adds up to for Dakar is a service you should use when the deadline is real and ignore when it is not. We would rather tell you to send it as express freight and keep the relationship than sell you a courier for a box that could have travelled overnight anyway.



